Who we are.
SERPICO Y LAINO and its subsidiaries and affiliates, (individually or collectively, “we/our/us” or “SERPICO Y LAINO ”) respect your privacy and are committed to protecting it through our compliance with this policy.
This policy describes the type of information we may collect from you and/or that you may provide us when you visit and/or use any Site(s), mobile site(s) and/or app(s) provided by us (individually or collectively, “Site(s)”). “You/your/user(s)” means you as a user of our Site(s), including any information, tools and services available from the Site(s), conditioned upon your acceptance of all the terms, conditions, policies and notices stated here, which you accept by continuing to utilize the Websites.
- SCOPE
1.1 We value our users and respect your privacy. This Privacy Policy describes the Personal Information (as defined below) we collect about you online on the Site(s), why we collect it, how we use it, and when we share it with third parties. This Privacy Policy also describes the choices you can make about how we collect and use certain of that information.
1.2 The Privacy Policy does not apply to information collected by us offline or through any other means, including any third party or any application or content (including advertising) that may link to or be accessible from or on the Websites.
1.3 Although many areas of the Site(s) do not require registration and may be accessed by you without having to disclose any personal information, we or our service providers and/or third-party advertisers may ask you for certain kinds of personal information, including but not limited to your name, email address, mailing address, telephone number, age, credit/debit card information, user name and password, demographic information and other information that might identify you as an individual (“Personal Information”). The Personal Information we collect about you may also be combined or supplemented with information from other sources. Any Personal Information used in any manner will be used consistent with this Privacy Policy.
1.4 By accessing the Site(s), you acknowledge this Privacy Policy and agree to be bound by the terms hereof and the Terms of Service set forth on the Site(s). If there is anything you do not understand please email any inquiry to info@serpicoylaino.us. If at any time you do not agree to this Privacy Policy, please do not use the Site(s).
1.5 We reserve the right to change or update this Privacy Policy by posting such changes or updates to the Site(s). Amendments to this Privacy Policy will be posted at this URL and will be effective when posted. It is your responsibility to review any such changes or updates and to check the Site(s) regularly to be sure you understand all terms and conditions, agreements and policies of the Site(s) and are in compliance with them. You can tell if the policy has changed by checking the last modified date that appears at the end of this Privacy Policy. Your continued use of the Site(s) following the posting of any amendment, modification or change shall constitute your acceptance thereof.
- INFORMATION COLLECTED
2.1 We may collect information that you provide directly to us. You may provide different types of Personal Information to us if and when you engage in certain activities that may be provided on the Site(s), such as creating an account, ordering a product or service, requesting information about career opportunities, submitting, posting or accessing various content or features, responding to and submitting a form(s), participating in our blogs, podcasts or forums, entering a sweepstakes, contest, promotion or other special initiative, signing up for a special offer, completing a survey, sending feedback, requesting or submitting information, or directly contacting us. It is optional for you to engage in such activity; however, if you choose to do so, we may require that you provide us certain Personal Information. Depending upon the activity, some of the information we ask you to provide is required and some is voluntary. If you do not provide required information for a particular activity, you may not be permitted to engage in that activity.
2.2 We may also collect certain information automatically, including through use of cookies, web beacons and other technologies. You may learn more about our cookie policy by clicking here. This information may include the following: your browser and mobile device type, operating system and name of your Internet service provider; web pages you visit on the Site(s); IP address, browser type, profile information, geo-location information; information about your interactions with email messages, such as whether the messages were opened and the links clicked in those emails; and standard server log information.
2.3 We collect email lists and information related to meeting requests and marketing services. When you use the Site(s), you may, for example, be given the option to subscribe to or to be added to our subscription or email list or to request certain resource materials. Whether or not you select this/these option, your Personal Information may be shared with third parties consistent with this Privacy Policy. Subscriptions to the email list or call/meeting requests can be cancelled at any time.
2.4 We collect Personal Information that you provide when you set up your account/become a registered user. You have the opportunity to create account(s) on the Site(s), which may include a shopping account with us. A shopping account may allow you to shop faster and easier, check on order status and history, post comments to the Site(s) and to use certain other features of the Site(s). Using your email and password of your choice, you may access your account online at any time to add, delete, or change information. The Personal Information provided by you is not used for any purpose other than as outlined in this Privacy Policy. If you ever use a public computer to access the Site(s) account, we strongly encourage you to log out at the conclusion of your session. By doing so, although your Personal Information may still be stored with us, it should not be accessible to anyone else from that computer.
2.5 We collect Personal Information provided by registered users. In creating an account and saving it for your next visit, you authorize us to store your name, address, email address, telephone number and other Personal Information that you may provide. With the exception of email addresses, and cell phone numbers, registered users’ voluntary personal profile information, including pictures, are displayed to other registered users in order to facilitate user interaction. Registered users’ user names are displayed to all users, although each verified user has the option of having his or her full name displayed to all users instead of his or her user name. We therefore encourage you to choose a user name that is not your actual name. Under no circumstances are email addresses, or cell phone numbers directly revealed to other users or disclosed to third parties other than as set forth in this Privacy Policy.
2.6 Only some payment processing information is collected by us. We may also use a third party(ies) for payment processing. We do not want you to send us your credit card or bank account information by email or other means except where requested as part of the checkout process. Please review the terms of use and privacy policies of the third party payment processor prior to providing Personal Information to them.
- USE OF YOUR PERSONAL INFORMATION
We may use the Personal Information we collect for various purposes, including to:
authenticate users
provide the materials, goods and/or services we offer and/or you request
enable you to participate in features such as seminars, sending and receiving invitations, surveys, reviews, blogs or forums, or to participate in special initiatives and to communicate with you about them
complete your purchase transactions, fulfill your orders, keep you informed about the status of our goods and services and your orders
identify your product and service preferences, so we can notify you of new or additional products, services, and promotions that might be of interest to you
conduct market research and to customized offers;
improve our services and merchandise selections, customer service, and overall Site(s) experience by aggregating and analyzing our customer data
analyze the use of our products and services and information about visitors to the Site(s) to enhance our marketing efforts
update and maintain the accuracy of information about our customers
communicate with you by email, text message, app notifications, or other means about our company, our products, or other information that we believe may be of interest to you
provide others with your Personal Information for the limited purposes described in this Privacy Policy
if you join our electronic mailing list, to send you our electronic communications, including our newsletters and our company announcements, alerts, notices and updates
send you notices of a transactional, administrative or relationship nature or as required by law.
- SHARING PERSONAL INFORMATION WITH THIRD PARTIES
4.1 We are committed to maintaining your trust and we want you to understand when and with whom we may share Personal Information and information collected about you. We do NOT share your information with Third Parties except as set forth herein.
4.2 We may also disclose your Personal Information to outside individuals and/or companies that help us bring you the products and services we offer and to create, operate, and maintain our Website. For example, we may work with third parties to: (a) manage a database of customer information; (b) assist us in distributing e-mails; (c) assist us with direct marketing and data collection; (d) provide data storage and analysis; (e) provide fraud prevention; (f) provide customer service; and (g) provide other services designed to assist us in developing and running our Website and maximizing our business potential. We require that these outside companies agree to keep all information shared with them confidential and to use the information only to perform their obligations to us.
4.3 We may disclose your Personal Information to third-party financial institutions, consumer reporting or credit agencies to determine your eligibility for a product or service you have requested from us.
4.4 If we seek investors or go through a business transition, including but not limited to, a merger, acquisition by another company, or a sale of all or a portion of our assets, your Personal Information may be shared as part of the negotiation of the transaction and will likely be among the assets transferred in the event of a sale or partial sale of our assets.
4.5 We may disclose your Personal Information when legally required to do so, to cooperate with law enforcement investigations or other legal proceedings, to protect against misuse or unauthorized use of the Website, to limit our legal liability and protect our rights or to protect the rights, property or safety of Users of this Website or the public.
- NON-PERSONALLY IDENTIFIABLE INFORMATION
5.1 Through your use of the Site(s), we may also collect certain non-personally identifiable information from you (“NPII”). NPII is not associated with you as an individual. It is measured anonymously and only in the aggregate. We use NPII to maintain and administer the Site(s), analyze trends, gather demographic information and comply with applicable law. We may share this information with others without express notice to you or consent from you, and we may exploit, use and disclose your NPII without limitation of any kind.
5.2 The Site(s) may use cookies. A cookie is a small piece of information sent by a Site(s) that is saved on your hard drive by your computer’s browser. Cookies help us remember you when you return to the Site(s). Cookies also hold information to personalize and enhance your experience and to gather Site(s) statistical data, such as which pages are visited, the Internet provider’s domain name and the addresses of the sites you visited immediately before coming to and immediately after leaving the Site(s). The information in the cookies lets us trace your “clickstream” activity (i.e., the paths taken by users of the Site(s) as they move from page to page) to enable us to better serve you by revealing which portions of the Site(s) are the most popular. We may also allow our affiliate and service providers and advertisers to serve cookies from the Site(s) to allow them to assist us in various activities such as doing analysis and research on the effectiveness of the Site(s), its content and advertising. Some third-party advertising companies may be advertising networks that are members of the Network Advertising Initiative, which offer a single location to opt out of ad targeting from member companies (www.networkadvertising.org).
5.3 We may also use “pixel tags” (sometimes called “web beacons” or “clear gifs”), which are tiny graphic images, on the Site(s). Pixel tags help us analyze users’ online behavior and measure the effectiveness of the Site(s) and our advertising and marketing. Pixel tags or Clear gif files are tiny graphics with a unique label that work in a similar way to cookies and are used to monitor the user’s online activities. In contrast to cookies that are saved on a user’s computer hard disk, clear gif files are embedded invisibly in websites and are about as big as the full stop at the end of this sentence. Where appropriate, we may combine the information collected by such pixel tags with the Personal Information of our customers. We may also use other analytical tools to evaluate site performance through the use of aggregated data, which contain no Personal Information. We work with service providers that help us track, collect, and analyze this information.
5.4 Cookies, pixel tags, and/or other analytical tools that we may use on the Site(s) may collect information about your visit, including the pages you view, the features you use, the links you click, and other actions you take in connection with the Site(s). This information may include your computer’s Internet protocol (IP) address, your browser type, your operating system, date and time information, and other technical information about your computer. We may also track certain information about the identity of the Site(s) you visited immediately before coming to the Site(s). Cookies, pixel tags, and/or other analytical tools in our emails may also be used to track your interactions with those messages, such as when you receive, open, or click a link in an email message from us. We may also work with businesses that use tracking technologies to deliver advertisements on our behalf across the Internet. These companies may collect information about your visits to the Site(s) and your interaction with our advertising and other communications, but no Personal Information is shared with them.
5.5 We may combine the NPII collected through cookies, pixel tags and other analytical tools with other information we may have collected from you. This information may be used to improve the Site(s), to personalize your online experience, to help us deliver information to you, to determine the effectiveness of advertising, and for other internal business purposes. We may use and share aggregated and anonymous information to conduct market research and analysis for ourselves and/or for our business partners. Given the anonymous, non-personally identifiable nature of such information, there are no restrictions under this Privacy Policy on how we may use or disclose such information. For example, we may freely share such information with third parties who may use such data for their own marketing, advertising, research, or other business purposes. We may also freely share such information with our service providers in order for them to perform services to or for us.
5.6 We authorize certain service providers to utilize NPII for their business purposes and in accordance with their privacy policies, such as to report on usage or industry trends to their customer base.
5.7 Third Party Functionalities: The Site(s) contains links to and/or enables certain third-party functionalities to enhance your experience on the Site(s), including social plug-ins, tools and APIs. Prior to using any third-party functionalities (e.g., Facebook “Like” button) on the Site(s), you should consult the privacy notices of the third-party providers of such functionalities (e.g., Facebook), as we have no control over information that is submitted to, or collected by, such third parties, or how they may use the information. The privacy policies and data practices of such third parties may significantly differ from ours, and we make no representation or warranty whatsoever about their policies and practices. Your communications and interactions with such third parties are solely between you and them, and are at your own risk.
- YOUR SECURITY
6.1 We strive to keep your Personal Information private and safe. We take commercially reasonable physical, electronic and administrative steps to maintain the security of Personal Information collected, including limiting the number of people who have physical access to database servers, as well as employing electronic security systems and password protections that guard against unauthorized access. In addition, it is our policy to never send your credit card number via e-mail. Any payment transactions will be encrypted.
6.2 Unfortunately, despite our best efforts, the transmission of data over the Internet cannot be guaranteed to be 100% secure. While we will use reasonable means to ensure the security of information you transmit through the Site(s), any transmission of Personal Information is at your own risk. We cannot guarantee that such information will not be intercepted by third parties and we shall not be liable for any breach of the security of your Personal Information resulting from causes or events that are beyond our control, including, without limitation, your own act or omission, corruption of storage media, defects in third-party data security products or services, power failures, natural phenomena, riots, acts of vandalism, hacking, sabotage, or terrorism, and we are not responsible for circumvention of any privacy settings or security measures contained on the Site(s).
- LINKS TO OTHER SITE(S)
7.1 While visiting the Site(s), you may link to websites operated by third parties or you may have come to the Site(s) using a link found in another website. This does not mean that we endorse these Site(s) or the goods or services they provide. We do not make any representations or warranties about any Site(s) that may be linked to the Site(s). Such other Site(s) are independent from us, and we have no control over, or responsibility for their information, products or activities.
7.2 In addition, our privacy practices may differ from those of these other Site(s). If you provide Personal Information at one of those Site(s), you are subject to the privacy policy of the operator of that Site(s), not our Privacy Policy. Please make sure you understand any other website’s privacy policy before providing Personal Information.
- OPT-OUT
8.1 You may opt out of: (a) receiving email communications such as email newsletters and promotional emails by following the instructions provided at the bottom of each email, clicking the “unsubscribe” button at the bottom of emails we sent you; and/or (b) receiving promotional email communications and newsletters by emailing us at info@serpicoylaino.us and including the word “UNSUBSCRIBE” in the subject text. Please allow up to ten (10) business days for changes to your email preferences to take effect. During that time, you may continue to receive email communications from us that were already in process. Opting out of receiving Site(s) communications will not affect your receipt of service-related communications, such as payment confirmations and delivery status updates, as we must be able to communicate with you regarding your purchases.
8.2 Opting out of online and mobile website advertising. You can opt out of Internet-based and mobile advertising on your mobile device by visiting TRUSTe’s Ad Preference Manager, currently available at https://preferences-mgr.truste.com/.
8.3 Our products and services may use Google Analytics Advertising Features and its associated tracking technologies to help display our ads you see on other sites, and to help us manage and optimize our online advertising efforts. To opt out of Google Analytics Advertising Features, visit Google’s Ad Settings page, currently located at https://www.google.com/settings/ads/anonymous?sig=ACi0TChBBUZhbil6jSzh_t9gc_hilJmxPFILo3fzsOJJ6mtq1DpanjQIychv5x00ayD5xiJnE_7py3LRuGOQtj8YQx5_1ZS2FA&hl=en. Website users can also access the Google Analytics Opt Out Browser Add-on, currently located at https://tools.google.com/dlpage/gaoptout or http://tools.google.com/dlpage/gaoptout?hl=en. We may also work with Facebook and Apple to provide analytics in connection with our Site(s), including our mobile applications. For more information about Facebook’s privacy practices, you may visit https://www.facebook.com/about/privacy, and for Apple’s privacy policy, click here http://www.apple.com/privacy/privacy-policy/.
8.4 You may can opt out of receiving online behavioral or internet based advertising by using the tools located at the Digital Advertising Alliance’s consumer choice page, currently available at http://www.aboutads.info/choices/ or the Network Advertising Initiative (NAI) opt out tool currently available at http://www.networkadvertising.org/choices/.
8.5 When using the ad industry opt out tools described in Sections 8.2 through 8.4, note that: (a) if you opt-out we may still collect some data about your online activity for operational purposes (such as fraud prevention), but it will not be used by us for the purpose of targeting ads to you; (b) if you use multiple browsers or devices you may need to execute this opt out on each browser or device; and (c) other ad companies’ opt-outs may function differently than our opt-out, and we have no control over the practices of any third-parties. We do not make any representations or warranties about such opt-out services. Such services are independent from us, and we have no control over, or responsibility for their performance.
8.6 You can opt out of accepting cookies or disable them from your browser. The “Help” function on most browsers contains information on how you can set your browser to notify you before accepting cookies, or can disable them entirely. If you opt out of cookies, you will not be able to take advantage of various features of the Site(s) that are available to other users. For example, we may use cookies to recognize you by name when you return to this site so you don’t have to login again and provide your password each time.
8.7 Registered users who have provided their cell phone number to us may remove it from within their personal profile settings. If you prefer not to receive text or wireless promotional communications on your mobile device, you can opt out by replying STOP to any text you receive from us.
8.8 You may ask us to delete your Personal Information from our system, however, because we archive and keep track of past transactions, you cannot delete information associated with past transactions or archived information on the Site(s). Please also update your Personal Information if it changes.
8.9 Registered users may terminate their registration at any time, for any reason, by contacting us. Terminating your registration will not necessarily remove previous public comments or other user content on public display on the Site(s). You understand it may be impossible to delete Personal Information entirely because of backups and records of deletions. If you wish to cancel your account on the Site(s) or delete your Personal Information previously provided to us, you may send your request to us at info@serpicoylaino.us and include the words “DELETE ME” in the subject line with your specific request in the body of your communication.
8.10 If you do not receive a response from us to any emails you send to us within ten (10) business days, please send us another email as your original email may not have been received.
- CHILDREN
We do not permit persons under 18 years of age to use the Site(s), and we do not knowingly collect, use or disclose Personal Information from anyone under 18 years of age. If we determine upon collection that a user is under this age, we will not use or maintain his/her Personal Information without the parent/guardian’s consent. If we become aware that we have unknowingly collected personally identifiable information from a child under the age of 18, we will make reasonable efforts to delete such information from our records.
- DISCLOSURE FOR LEGAL PURPOSES
You hereby authorize us to disclose any of your Personal Information pursuant to judicial and administrative proceedings and to law enforcement or government agencies if we believe the disclosure is necessary or appropriate. You also authorize us to disclose Personal Information if we believe the disclosure is necessary or appropriate in the event of an investigation of improper or illegal conduct in connection with the Site(s), such as fraud, misrepresentation, intellectual property infringement, or other activity that may put us at risk for liability.
- NON-CONFIDENTIAL INFORMATION
We do not want you to send to us any confidential or proprietary information through email or otherwise. Any information, materials, suggestions, ideas or comments sent to us will be considered non-confidential, and by submitting the same to us, you are giving us the absolute right to use, modify, reproduce, transmit, display and distribute the information for any purpose whatsoever, with no payment or other compensation to you. However, we will not use your name unless we are required by law to identify the source of the materials, information, suggestions, ideas or comments, or unless we first obtain your permission.
- CLASS-ACTION WAIVER
Any arbitration, claim or other proceedings by or between you and us shall be conducted on an individual basis and not in any class action, mass action, or on a consolidated or representative basis. You further agree that the arbitrator shall have no authority to award class-wide relief or to combine or aggregate similar claims or unrelated transactions. You acknowledge and agree that this agreement specifically prohibits you from commencing arbitration proceedings as a representative of others. If for any reason a claim proceeds in court rather than in arbitration, each party waives any right to a jury trial. Any claim that all or part of this Class Action Waiver is unenforceable, unconscionable, void, or voidable may be determined only by a court of competent jurisdiction and not by an arbitrator.
- CONTACT
Under certain circumstances you have a right to rectification, blocking and deletion of your stored personal data. If you would like to make such a request and/or you have any questions about your privacy or security at the Site(s), or wish to update your Personal Information, please send an email to info@serpicoylaino.us and include your name and mailing address in the message.
DATE LAST MODIFIED: October 2018
